"Founded A.D.1728 by Benj.

Franklin" is the proud legend of "The Saturday Evening Post", which carries on, in our own times, the Franklin tradition.
The "Gazette" printed bits of local news, extracts from the London "Spectator", jokes, verses, humorous attacks on Bradford's "Mercury", a rival paper, moral essays by the editor, elaborate hoaxes, and pungent political or social criticism.

Often the editor wrote and printed letters to himself, either to emphasize some truth or to give him the opportunity to ridicule some folly in a reply to "Alice Addertongue," "Anthony Afterwit," or other mythical but none the less typical person.
If the countryman did not read a newspaper, or buy books, he was, at any rate, sure to own an almanac.

So in 1732 Franklin brought out "Poor Richard's Almanac".

Three editions were sold within a few months.