And so my heart bled for him, and I was moved to comfort and stay him.
Wherefore I said: "Forbear to grieve, fair knight, for this is not a defeat.

We have brains, you and I; and for such as have brains there are no defeats, but only victories.

Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washington defeat into a Matterhorn victory.

We will put on your bulletin-board, '_Patronized by the elect_.' How does that strike you ?" "Verily, it is wonderly bethought!" "Well, a body is bound to admit that for just a modest little one-line ad, it's a corker." So the poor colporteur's griefs vanished away.

He was a brave fellow, and had done mighty feats of arms in his time.