It comforted slave owners by announcing that it was not concerned with either emancipation or amelioration.

Both were outside its jurisdiction.
It did imply that slaves might eventually be purchased for colonization.
Most of its propaganda tried to demonstrate that the freedman lived in a wretched state of poverty, immorality, and ignorance and that he would be better off in Africa.
The movement received widespread support from almost all sectors of the white community including presidents Madison and Jackson.

Several state legislatures supported the idea, and Congress voted $100,000 to finance the plan which eventually led to the establishment of the Republic of Liberia.
However, the Afro-American community was not very enthusiastic about the project.

In 1817 three thousand blacks crowded into the Bethel Church in Philadelphia and, led by Richard Allen, vehemently criticized colonization.

They charged that the Society's propaganda only served to increase racial discrimination since it stressed the poverty and ignorance of the freedman and claimed he was doomed to continue in his filth and degradation because of his natural inferiority.