On only one poster that I can recollect have I seen the rider represented as doing any work.

But then this man was being pursued by a bull.

In ordinary cases the object of the artist is to convince the hesitating neophyte that the sport of bicycling consists in sitting on a luxurious saddle, and being moved rapidly in the direction you wish to go by unseen heavenly powers.
Generally speaking, the rider is a lady, and then one feels that, for perfect bodily rest combined with entire freedom from mental anxiety, slumber upon a water-bed cannot compare with bicycle-riding upon a hilly road.

No fairy travelling on a summer cloud could take things more easily than does the bicycle girl, according to the poster.

Her costume for cycling in hot weather is ideal.