But the proposed undertaking could not be prosecuted with success without large means; in order to secure subscriptions for which the commercial aspect of it had to be prominently presented.
The religious aspect of the enterprise was presented under the idea of connecting and civilizing the idolatrous and savage Indian tribes of New England.

There was no hint, and I think no intention, of abolishing and proscribing the worship of the Church of England in New England; for Mr.
White himself, the projector and animating spirit of the whole enterprise, was a conformist clergyman.[24] It was professedly a religio-commercial undertaking, and combined for its support and advancement the motives of religion and commerce, together with the enlargement of the Empire.
For greater security and more imposing dignity, the "adventurers" determined to apply for a Royal Charter of incorporation.

Their application was seconded by Lord Dorchester and others near the Throne; and Charles the First, impressed with the novel idea of at once extending religion, commerce, and his Empire, granted a Royal Patent incorporating the Company under the name of "The Governor and Company of Massachusetts Bay, in New England." But several months before the Royal Charter was obtained, or even application for it made, Endicot, one of the stockholders, was sent out with a ship of one hundred emigrants, and, in consequence of his favourable report, application was made for a Royal Charter.[25] It was the conduct of Endicot, a few months after his arrival at Massachusetts Bay--first condemned and afterwards sustained and justified by the Directors of the Corporation in London--that laid the foundation of the future Church history of New England, and of its disputes with the mother country.

Endicot and his one hundred emigrant adventurers arrived in the summer of 1628, and selected Naumkeag, which they called Salem, as their place of settlement, the 6th of September.
Endicot was sent, with his company, by the Council for New England, "to supersede Roger Conant at Naumkeag as local manager."[26] "The colony, made up of two sources, consisted of not much above fifty or sixty persons, none of whom were of special importance except Endicot, who was destined to act for nearly forty years a conspicuous part in New England history."[27] The Royal Charter passed the seals the 4th of March, 1629, with Mr.Cradock as the first Governor of the Company.

"The first step of the new Corporation was to organize a government for its colony.