37, and Hardham was a native of Chichester.

Before he became famous as a tobacconist, Hardham was, by night, a numberer of the pit for Garrick at Drury Lane.

One day he happened to blend Dutch and rappee and poured the mixture into a drawer labelled 37.

Garrick so liked the pinch of it which he chanced upon, that he introduced a reference to its merits in some of his comic parts, with the result that Hardham's little shop in Fleet Street soon became a resort, and no nose was properly furnished without No.37.As Colton wrote, in his _Hypocrisy_:-- A name is all.

From Garrick's breath a puff Of praise gave immortality to snuff; Since which each connoisseur a transient heaven Finds in each pinch of Hardham's 37.
The wealth that came to the tobacconist he left to the city of Chichester to relieve it of certain of its poor rates; and the citizens still magnify Hardham's name.