[Real Life In London, Volumes I. and II. by Pierce Egan]@TWC D-Link bookReal Life In London, Volumes I. and II. CHAPTER IX 26/28
The splendour and taste of our streets is indescribable, and the vast improvements in the West are equally indicative of the former. The enormous increase of rents for Shops, particularly in the leading thoroughfares of London, may in a great measure be attributed to the Linen-drapers.
The usual method practised by some of these gentry, is to take a shop in the first-rate situation, pull down the old front, and erect a new one, regardless of expense, a good outside being considered the first and indispensable requisite.
This is often effected, either upon credit with a builder, or, if they have a capital of a few hundreds, it is all exhausted in external decorations.
Goods are obtained upon credit, and customers procured by puffing advertisements, and exciting astonishment at the splendid appearance of the front.
Thus the concern is generally carried on till the credit obtained has expired, and the wonder and novelty of the concern has evaporated; when the stock is _sold off at 30 per cent, under prime cost for the benefit of the creditors_! This is so common an occurrence, that it is scarcely possible to walk through London any day in the year, without being attracted by numerous Linen-drapers' shops, whose windows are decorated with bills, indicating that they are actually selling off under prime cost, as the premises must be cleared in a few days. The most elegant Shop of this description in the Metropolis is supposed to be one not a hundred miles from Ludgate-hill, the front and fitting up of which alone is said to have cost several thousand pounds.
<<Back Index Next>> D-Link book Top TWC mobile books
|