[Capitals by Frederick W. Hamilton]@TWC D-Link book
Capitals

INTRODUCTION
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D.
GEORGE MARKHAM, D.D., PH.D.
JOHN FLINT, M.D.V., BOSTON, U.S.A.
JOHN FLINT, M.D.V., BOSTON, U.S.A.] Two or more lines of capitals of the same size should be spaced as nearly alike as possible.

These three lines are so disproportionately spaced that they are not pleasing: [Illustration: NORTH END UNION B O S T O N MASSACHUSETTS] The squaring up is arbitrary and strained.

The lines are better like this: [Illustration: NORTH END UNION BOSTON MASSACHUSETTS] But if it is necessary to square up lines and no additional words or letters can be inserted the short line may be filled with florets or other characters which should not be bolder than the type itself and should be of a style to harmonize with it as nearly as possible.
[Illustration: NORTH END UNION *** BOSTON *** MASSACHUSETTS] The extra wide spacing of words set in capitals, as in head-lines and running-heads, should be avoided by the young compositor; there are places where it may be unobjectionable but it will require good judgment and some experience to prevent such lines making the page look freakish or amateurish.
In jobbing, advertisement, and display work, capitals are used more freely than in plain reading matter.

In book work the practice is to use capitals more freely than in newspaper composition.

A study of the reading columns of daily newspapers will discover that capitals are used very sparingly and words are "kept down" in many cases which in more formal book and pamphlet work would be capitalized.
In advertisements, announcements, and circular letters, words are often capitalized for distinction or emphasis, as in these examples: Those who win a Second or First Prize through a monthly or special contest become Honor Members of the Guild, and receive the Guild badge without charge.
You are cordially invited to attend the Spring Opening of Suits and Outside Garments for Women, on Wednesday and Thursday, April 28 and 29, in our new Mason Street Annex.
Precise rules for the use of capitals cannot be given for work of all kinds.


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