For leader of the enterprise what endowment was lacking in the elegantly accomplished young courtier, holding as his own the richest domain that could be carved out of a continent, who was at the same time brother, in unaffected humility and unbounded generosity, in a great fraternity bound together by principles of ascetic self-denial and devotion to the kingdom of God?
Penn's address inviting colonists to his new domain announced the outlines of his scheme.

His great powers of jurisdiction were held by him only to be transferred to the future inhabitants in a free and righteous government.

"I purpose," said he, conscious of the magnanimity of the intention, "for the matters of liberty, I purpose that which is extraordinary--to leave myself and successors no power of doing mischief, that the will of one man may not hinder the good of a whole country;" and added, in language which might have fallen from his intimate friend, Algernon Sidney, but was fully expressive of his own views, "It is the great end of government to support power in reverence with the people, and to secure the people from the abuse of power; for liberty without obedience is confusion, and obedience without liberty is slavery."[116:1] With assurances of universal civil and religious liberty in conformity with these principles, he offered land at forty shillings for a hundred acres, subject to a small quit-rent.
Through the correspondence of the Friends' meetings, these proposals could be brought to the attention of many thousands of people, sifted and culled by persecution, the best stuff for a colony in all the United Kingdom.

The response was immediate.

Within a year three ship-loads of emigrants went out.