It is surprising how many bright business men go into important undertakings with little or no study of the controlling conditions they risk their all upon.
Study diligently your capital requirements, and fortify yourself fully to cover possible set-backs, because you can absolutely count on meeting set-backs.

Be sure that you are not deceiving yourself at any time about actual conditions.

The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition.
There is no mystery in business success.

The great industrial leaders have told again and again the plain and obvious fact that there can be no permanent success without fair dealing that leads to wide-spread confidence in the man himself, and that is the real capital we all prize and work for.

If you do each day's task successfully, and stay faithfully within these natural operations of commercial laws which I talk so much about, and keep your head clear, you will come out all right, and will then, perhaps, forgive me for moralizing in this old-fashioned way.