[Random Reminiscences of Men and Events by John D. Rockefeller]@TWC D-Link bookRandom Reminiscences of Men and Events CHAPTER III 3/24
This same system is being followed out in various parts of the world.
The company has, for example, three thousand tank wagons supplying American oil to towns and even small hamlets in Europe.
Its own depots and employees deliver it in a somewhat similar way in Japan, China, India, and the chief countries of the world.
Do you think this trade has been developed by anything but hard work? This plan of selling our products direct to the consumer and the exceptionally rapid growth of the business bred a certain antagonism which I suppose could not have been avoided, but this same idea of dealing with the consumer directly has been followed by others and in many lines of trade, without creating, so far as I recall, any serious opposition. This is a very interesting and important point, and I have often wondered if the criticism which centred upon us did not come from the fact that we were among the first, if not the first, to work out the problems of direct selling to the user on a broad scale.
This was done in a fair spirit and with due consideration for everyone's rights.
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