He was forever in those days sending out ideas and suggestions and invitations to write.
The result was electric, and the magazine became with a suddenness (of which only an editor can appreciate the wonder) a storehouse of animating thoughts.

He avoided the mistake common to our craft of editing a magazine for the immediate satisfaction of his colleagues.

'Don't write for the office,' he would say.

'Write for outside,' and so his magazine became a living thing.

His phrase suggests one special gift that Page had, for which his profession should do him especial honour.