It had, and it left a lasting impression.

It was always a cause of profound gratitude with Edward Bok that his first attempt at "faking" occurred so early in his journalistic career that he could take the experience to heart and profit by it.
One evening when Edward was attending a theatrical performance, he noticed the restlessness of the women in the audience between the acts.
In those days it was, even more than at present, the custom for the men to go out between the acts, leaving the women alone.

Edward looked at the programme in his hands.

It was a large eleven-by-nine sheet, four pages, badly printed, with nothing in it save the cast, a few advertisements, and an announcement of some coming attraction.

The boy mechanically folded the programme, turned it long side up and wondered whether a programme of this smaller size, easier to handle, with an attractive cover and some reading-matter, would not be profitable.
When he reached home he made up an eight-page "dummy," pasted an attractive picture on the cover, indicated the material to go inside, and the next morning showed it to the manager of the theatre.