[A Dutch Boy Fifty Years After by Edward Bok]@TWC D-Link book
A Dutch Boy Fifty Years After

CHAPTER IX
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All this he eagerly absorbed.
He was again fortunate in that his desk was placed in the advertising department of the house; and here he found, as manager, an old-time Brooklyn boy friend with whom he had gone to school, Frank N.
Doubleday, to-day the senior partner of Doubleday, Page and Company.
Bok had been attracted to advertising through his theatre programme and _Brooklyn Magazine_ experience, and here was presented a chance to learn the art at first hand and according to the best traditions.

So, whenever his stenographic work permitted, he assisted Mr.Doubleday in preparing and placing the advertisements of the books of the house.
Mr.Doubleday was just reviving the publication of a house-organ called _The Book Buyer_, and, given a chance to help in this, Bok felt he was getting back into the periodical field, especially since, under Mr.
Doubleday's guidance, the little monthly soon developed into a literary magazine of very respectable size and generally bookish contents.
The house also issued another periodical, _The Presbyterian Review_, a quarterly under the editorship of a board of professors connected with the Princeton and Union Theological Seminaries.

This ponderous-looking magazine was not composed of what one might, call "light reading," and as the price of a single copy was eighty cents, and the advertisements it could reasonably expect were necessarily limited in number, the periodical was rather difficult to move.

Thus the whole situation at the Scribners' was adapted to give Edward an all-round training in the publishing business.

It was an exceptional opportunity.
He worked early and late.


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