In desperation they engaged any person they could to "get a lot of woman's stuff." It was stuff, and of the trashiest kind.

So that almost coincident with the birth of the idea began its abuse and disintegration; the result we see in the meaningless presentations which pass for "woman's pages" in the newspaper of to-day.
This is true even of the woman's material in the leading newspapers, and the reason is not difficult to find.

The average editor has, as a rule, no time to study the changing conditions of women's interests; his time is and must be engrossed by the news and editorial pages.

He usually delegates the Sunday "specials" to some editor who, again, has little time to study the everchanging women's problems, particularly in these days, and he relies upon unintelligent advice, or he places his "woman's page" in the hands of some woman with the comfortable assurance that, being a woman, she ought to know what interests her sex.
But having given the subject little thought, he attaches minor importance to the woman's "stuff," regarding it rather in the light of something that he "must carry to catch the women"; and forthwith he either forgets it or refuses to give the editor of his woman's page even a reasonable allowance to spend on her material.

The result is, of course, inevitable: pages of worthless material.