The newspapers played up the innovation, and thus was introduced into the newspaper press of the United States the "Woman's Page." The material supplied by the Bok Syndicate Press was of the best; the standard was kept high; the writers were selected from among the most popular authors of the day; and readability was the cardinal note.

The women bought the newspapers containing the new page, the advertiser began to feel the presence of the new reader, and every newspaper that could not get the rights for the "Bok Page," as it came to be known, started a "Woman's Page" of its own.

Naturally, the material so obtained was of an inferior character.

No single newspaper could afford what the syndicate, with the expense divided among a hundred newspapers, could pay.

Nor had the editors of these woman's pages either a standard or a policy.