"We had great hopes for it, but somehow or other the public has not responded to it." "Are you sure you are telling the public about it in the right way ?" ventured Bok.
The Scribner advertising had by this time attracted the attention of the publishing world, and this publisher was entirely ready to listen to a suggestion from his youthful caller.
"I wish we published it," said Bok.

"I think I could make it a go.
It's all in the book." "How would you advertise it ?" asked the publisher.
Bok promised the publisher he would let him know.

He carried with him a copy of the book, wrote some advertisements for it, prepared an attractive "broadside" of extracts, to which the book easily lent itself, wrote some literary notes about it, and sent the whole collection to the publisher.

Every particle of "copy" which Bok had prepared was used, the book began to sell, and within three months it was the most discussed book of the day.
The book was Edward Bellamy's _Looking Backward_.
Meanwhile, Mr.Beecher's weekly newspaper "syndicate" letter was not only successful in itself, it made liberal money for the writer and for its two young publishers, but it served to introduce Edward Bok's proposed agency to the newspapers under the most favorable conditions.
With one stroke, the attention of newspaper editors had been attracted, and Edward concluded to take quick advantage of it.

He organized the Bok Syndicate Press, with offices in New York, and his brother, William J.Bok, as partner and active manager.
Edward's attention was now turned, for the first time, to women and their reading habits.