We all know that children long "to be good" with an intensity which they give to no other ambition.

We can all remember that the earliest strivings of our childhood were in this direction, and that we venerated grown people because they had attained perfection.
Primitive people, such as the South Italian peasants, are still in this stage.

They want to be good, and deep down in their hearts they admire nothing so much as the good man.

Abstract virtues are too difficult for their untrained minds to apprehend, and many of them are still simple enough to believe that power and wealth come only to good people.
The successful candidate, then, must be a good man according to the morality of his constituents.

He must not attempt to hold up too high a standard, nor must he attempt to reform or change their standards.