The picture house ought therefore to take up the task of the magazines which it has partly displaced.

The magazines give only a small place to the news of the day, a larger place to articles in which scholars and men of public life discuss significant problems.

Much American history in the last two decades was deeply influenced by the columns of the illustrated magazines.

Those men who reached the millions by such articles cannot overlook the fact--they may approve or condemn it--that the masses of today prefer to be taught by pictures rather than by words.

The audiences are assembled anyhow.