[The Photoplay by Hugo Muensterberg]@TWC D-Link book
The Photoplay

CHAPTER XI
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To be sure, our observer of that long forgotten past added meekly: "Then there emerges a superior person or two like yourself attracted by mere curiosity and kept in his seat by interest until the very end of the performance; this type sneers aloud to proclaim its superiority and preserve its self-respect, but it never leaves the theater until it must." Today you and I are seen there quite often, and we find that our friends have been there, that they have given up the sneering pose and talk about the new photoplay as a matter of course.
Above all, even those who are drawn by the cheapness of the performance would hardly push their dimes under the little window so often if they did not really enjoy the plays and were not stirred by a pleasure which holds them for hours.

After all, it must be the content of the performances which is decisive of the incomparable triumph.

We have no right to conclude from this that only the merits and excellences are the true causes of their success.

A caustic critic would probably suggest that just the opposite traits are responsible.

He would say that the average American is a mixture of business, ragtime, and sentimentality.
He satisfies his business instinct by getting so much for his nickel, he enjoys his ragtime in the slapstick humor, and gratifies his sentimentality with the preposterous melodramas which fill the program.
This is quite true, and yet it is not true at all.


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