The moving picture audience could only by slow steps be brought from the tasteless and vulgar eccentricities of the first period to the best plays of today, and the best plays of today can be nothing but the beginning of the great upward movement which we hope for in the photoplay.

Hardly any teaching can mean more for our community than the teaching of beauty where it reaches the masses.

The moral impulse and the desire for knowledge are, after all, deeply implanted in the American crowd, but the longing for beauty is rudimentary; and yet it means harmony, unity, true satisfaction, and happiness in life.

The people still has to learn the great difference between true enjoyment and fleeting pleasure, between real beauty and the mere tickling of the senses.
Of course, there are those, and they may be legion today, who would deride every plan to make the moving pictures the vehicle of esthetic education.

How can we teach the spirit of true art by a medium which is in itself the opposite of art?
How can we implant the idea of harmony by that which is in itself a parody on art?
We hear the contempt for "canned drama" and the machine-made theater.