They gave much more than a mere photograph in black and white, and the splendor and glory of those radiant colors suffered little from the suppression of the bluish tones.

They were not shown in order to match the colors in a ribbon store.

For the news pictures of the day the "kinemacolor" and similar schemes are excellent.

But when we come to photoplays the question is no longer one of technique; first of all we stand before the problem: how far does the coloring subordinate itself to the aim of the photoplay?
No doubt the effect of the individual picture would be heightened by the beauty of the colors.

But would it heighten the beauty of the photoplay?
Would not this color be again an addition which oversteps the essential limits of this particular art?
We do not want to paint the cheeks of the Venus of Milo: neither do we want to see the coloring of Mary Pickford or Anita Stewart.