THE DEMANDS OF THE PHOTOPLAY We have found the general formula for the new art of the photoplay.

We may turn our attention to some consequences which are involved in this general principle and to some esthetic demands which result from it.
Naturally the greatest of all of them is the one for which no specific prescription can be given, namely the imaginative talent of the scenario writer and the producer.

The new art is in that respect not different from all the old arts.

A Beethoven writes immortal symphonies; a thousand conductors are writing symphonies after the same pattern and after the same technical rules and yet not one survives the next day.
What the great painter or sculptor, composer or poet, novelist or dramatist, gives from the depth of his artistic personality is interesting and significant; and the unity of form and content is natural and perfect.

What untalented amateurs produce is trivial and flat; the relation of form and content is forced; the unity of the whole is incomplete.