Mr.
Kennedy Jones is largely responsible for the journalistic fortunes of Lord Northcliffe.
I am disposed to think that it is the romantic quality of his mind which is the source of his power.

All the men about him are unimaginative realists.

He is the artist in command of the commercial mind, the poet flogging dull words into a kind of wild music.

Mr.Kennedy Jones could have started any of his papers, but he could never have imparted to them that living spirit of the unexpected which has kept them so effectually from dulness.

Carmelite House could give the news of the world without Lord Northcliffe's help, but without his passion for the twists and turns of the fairy-story it could never have presented that news so that it catches the attention of all classes.
I have never been conscious of greatness in Lord Northcliffe, but I have never failed to feel in his mind something unusual and remarkable.