The instinct of the Briton for justice and fair play must receive assurance from a moral personality.
Therefore no member of the Government was more accessible, or more ready to be interviewed and photographed, than the Food Controller.

It was not vanity, but foreseeing statesmanship, which opened his door to the humblest newspaper reporter who visited the Ministry.

His personality--a moral, just, fearless, and confident personality--had to be conveyed to the mind of the public, and every interview he gave to the Press had this important objective for its reason.

He saw the morals of an economic situation, and he solved those economics very largely by making a moral impression on the public mind.
The work of his office was carried to victory by Sir William Beveridge, Captain Tallents, Professor Gonner, and other very able men in charge of rationing; but this work must have failed had it not been for public confidence in Lord Rhondda's integrity; and, moreover, Lord Rhondda's character played no small part in firing that work with a zeal and passion which were excelled by no other department of public service.
Men not only worked hard for him, they worked for him affectionately.
His choice of Mr.J.H.Clynes was inspired by the same idea.

He had heard this labour member speak, and had been impressed by the moral qualities of his oratory; he knew that in choosing him to represent the Food Ministry in the House of Commons he might be sure of the confidence of Labour, both there and in the circles of trade unionism.