The managers may have paid certain journals for the regular insertion of advertisements, and received payment from less favoured or less influential newspapers for theatrical news or information.
One of Charles Lamb's most pleasant papers arose from "the casual sight of an old playbill which I picked up the other day; I know not by what chance it was preserved so long." It was but two-and-thirty years old, however, and presented the cast of parts in "Twelfth Night" at Old Drury Lane Theatre, destroyed by fire in 1809.

Lamb's delight in the stage needs not to be again referred to.

"There is something very touching in these old remembrances," he writes.

"They make us think how we once used to read a playbill, not as now, peradventure singling out a favourite performer and casting a negligent eye over the rest; but spelling out every name down to the very mutes and servants of the scene; when it was a matter of no small moment to us whether Whitfield or Packer took the part of Fabian; when Benson, and Burton, and Phillimore--names of small account--had an importance beyond what we can be content to attribute now to the time's best actors." The fond industry with which a youthful devotee of the theatre studies the playbills could hardly be more happily indicated than in this extract.
Mention of Old Drury Lane and its burning bring us naturally to the admirable "story of the flying playbill," contained in the parody of Crabbe, perhaps the most perfect specimen in that unique collection of parodies, "Rejected Addresses." The verses by the pseudo-Crabbe include the following lines: Perchance while pit and gallery cry "Hats off!" And awed consumption checks his chided cough, Some giggling daughter of the Queen of Love Drops, reft of pin, her playbill from above; Like Icarus, while laughing galleries clap, Soars, ducks, and dives in air the printed scrap; But, wiser far than he, combustion fears; And, as it flies, eludes the chandeliers; Till, sinking gradual, with repeated twirl, It settles, curling, on a fiddler's curl, Who from his powdered pate the intruder strikes, And, for mere malice, sticks it on the spikes.
"The story of the flying playbill," says the mock-preface, "is calculated to expose a practice, much too common, of pinning playbills to the cushions insecurely, and frequently, I fear, not pinning them at all.

If these lines save one playbill only from the fate I have recorded, I shall not deem my labour ill employed." Modern playbills may be described as of two classes, indoor and out-of-door.