So that the proceedings of the theatres became of real importance to the newspaper proprietor, and it was worth his while to pay considerable sums for early information in this respect.

Moreover, in those days, not merely by reason of its own merits, but because of the absence of competing attractions and other sources of entertainment, the stage was much more than at present an object of general regard.

In Andrew's "History of British Journalism" it is recorded on the authority of the ledger of Henry Woodfall, the publisher of the _Public Advertiser_: "The theatres are a great expense to the papers.

Amongst the items of payment are: Playhouses, L100.

Drury Lane advertisements, L64 8s.