_I mentioned the position of my name on the playbills; that it should not, on any occasion be put under any other person's, as it had been_; that I should have the right to a private box when they were not let," &c.
O'Keeffe relates that once when an itinerant showman brought over to Dublin a trained monkey of great acquirements, Mossop engaged the animal at a large salary to appear for a limited number of nights at his theatre.

Mossop's name in the playbill was always in a type nearly two inches long, the rest of the performers' names being in very small letters.

But to the monkey were devoted capitals of equal size to Mossop's; so that, greatly to the amusement of the public, on the playbills pasted about the town, nothing could be distinguished but the words, MOSSOP, MONKEY.

Under John Kemble's management, "for his greater ease and the quiet of the theatre," letters of unreasonable size were abandoned, and the playbills were printed after an amended and more modest pattern.
With the rise and growth of the press came the expediency of advertising the performances of the theatres in the columns of the newspapers.

To the modern manager advertisements are a very formidable expense.