For instance, we had gone for two successive mornings on a Cadbury's Cocoa 'bus to Francesca's dressmaker in Kensington.

On the third morning, deceived by the ambitious and unscrupulous Cadbury, we mounted it and journeyed along comfortably three miles to the east of Kensington before we discovered our mistake.
It was a pleasant and attractive neighbourhood where we found ourselves, but unfortunately Francesca's dressmaker did not reside there.
If you have determined to take a certain train from a certain station, and do not care for any other, no matter if it should turn out to be just as interesting, then never take a Lipton's Tea 'bus, for it is the most unreliable of all.

If it did not sound so learned, and if I did not feel that it must have been said before, it is so apt, I should quote Horace, and say, 'Omnibus hoc vitium est.' There is no 'bus unseized by the Napoleonic Lipton.

Do not ascend one of them supposing for a moment that by paying fourpence and going to the very end of the route you will come to a neat tea station, where you will be served with the cheering cup.

Never; nor with a draught of Cadbury's cocoa or Nestle's milk, although you have jostled along for nine weary miles in company with their blatant recommendations to drink nothing else, and though you may have passed other 'buses with the same highly-coloured names glaring at you until they are burned into the grey matter of your brain, to remain there as long as the copy-book maxims you penned when you were a child.
These pictorial methods doubtless prove a source of great financial gain; of course it must be so, or they would never be prosecuted; but although they may allure millions of customers, they will lose two in our modest persons.