(Here she repeated the words the mercer had said to her, and the modesty and civility he had treated her with.) _Cit._--Well, Madam, I assure you I have been faithful to my promise, for you cannot have used him so ill as I have used his partner--for I have perfectly abused him for having nothing to please me--I did as good as tell him I believed he was going to break, and that he had no choice.
_Lady_ .-- And how did he treat you?
_Cit._-Just in the same manner as his partner did your ladyship, all mild and mannerly, smiling, and in perfect temper; for my part, if I was a young wench again, I should be in love with such a man.
_Lady_ .-- Well, but what shall we do now?
_Cit._--Why, be gone.

I think we have teazed them enough; it would be cruel to bear-bait them any more.
_Lady_ .-- No, I am not for teazing them any more; but shall we really go away, and buy nothing?
_Cit._--Nay, that shall be just as your ladyship pleases--you know I promised you I would not buy; that is to say, unless you discharge me of that obligation.
_Lady_ .-- I cannot, for shame, go out of this shop, and lay out nothing.
_Cit._--Did your ladyship see any thing that pleased you?
_Lady_ .-- I only saw some of the finest things in England--I don't think all the city of Paris can outdo him.
_Cit._--Well, madam, if you resolve to buy, let us go and look again.
_Lady_.--'Come, then.' And upon that the lady, turning to the mercer--'Come, sir,' says she, 'I think I will look upon that piece of brocade again; I cannot find in my heart to give you all this trouble for nothing.' 'Madam,' says the mercer, 'I shall be very glad if I can be so happy as to please you; but, I beseech your ladyship, don't speak of the trouble, for that is the duty of our trade; we must never think our business a trouble.' Upon this the ladies went back with him into his inner shop, and laid out between sixty and seventy pounds, for they both bought rich suits of clothes, and used his shop for many years after.
The short inference from this long discourse is this: That here you see, and I could give many examples very like this, how, and in what manner, a shopkeeper is to behave himself in the way of his business--what impertinences, what taunts, flouts, and ridiculous things, he must bear in his business, and must not show the least return, or the least signal of disgust--he must have no passions, no fire in his temper--he must be all soft and smooth: nay, if his real temper be naturally fiery and hot, he must show none of it in his shop--he must be a perfect complete hypocrite, if he will be a complete tradesman.[16] It is true, natural tempers are not to be always counterfeited--the man cannot easily be a lamb in his shop, and a lion in himself; but let it be easy or hard, it must be done, and it is done.

There are men who have, by custom and usage, brought themselves to it, that nothing could be meeker and milder than they, when behind the counter, and yet nothing be more furious and raging in every other part of life--nay, the provocations they have met with in their shops have so irritated their rage, that they would go upstairs from their shop, and fall into phrensies, and a kind of madness, and beat their heads against the wall, and mischief themselves, if not prevented, till the violence of it had gotten vent, and the passions abate and cool.

Nay, I heard once of a shopkeeper that behaved himself thus to such an extreme, that, when he was provoked by the impertinence of the customers, beyond what his temper could bear, he would go upstairs and beat his wife, kick his children about like dogs, and be as furious for two or three minutes as a man chained down in Bedlam, and when the heat was over, would sit down and cry faster then the children he had abused; and after the fit was over he would go down into his shop again, and be as humble, as courteous, and as calm as any man whatever--so absolute a government of his passions had he in the shop, and so little out of it; in the shop a soul-less animal that can resent nothing, and in the family a madman; in the shop meek like the lamb, but in the family outrageous like a Lybian lion.
The sum of the matter is this: it is necessary for a tradesman to subject himself, by all the ways possible, to his business; his customers are to be his idols: so far as he may worship idols by allowance, he is to bow down to them and worship them;[17] at least, he is not any way to displease them, or show any disgust or distaste at any thing they say or do.

The bottom of it all is, that he is intending to get money by them; and it is not for him that gets money by them to offer the least inconvenience to them by whom he gets it; but he is to consider, that, as Solomon says, 'The borrower is servant to the lender,' so the seller is servant to the buyer.
When a tradesman has thus conquered all his passions, and can stand before the storm of impertinence, he is said to be fitted up for the main article, namely, the inside of the counter.
On the other hand, we see that the contrary temper, nay, but the very suggestion of it, hurries people on to ruin their trade, to disoblige the customers, to quarrel with them, and drive them away.