[The Complete English Tradesman (1839 ed.) by Daniel Defoe]@TWC D-Link book
The Complete English Tradesman (1839 ed.)

CHAPTER X
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How they should be richer than they were in those times, is very hard to say.
That all things are dearer than formerly to a house-keeper, needs little demonstration; the taxes necessarily infer it from the weight of them, and the many things charged; for, besides the things enumerated above, we find all articles of foreign importation are increased by the high duties laid on them; such as linen, especially fine linen; silk, especially foreign wrought silk: every thing eatable, drinkable, and wearable, are made heavy to us by high and exorbitant customs and excises, as brandies, tobacco, sugar; deals and timber for building; oil, wine, spice, raw silks, calico, chocolate, coffee, tea; on some of these the duties are more than doubled: and yet that which is most observable is, that such is the expensive humour of the times, that not a family, no, hardly of the meanest tradesman, but treat their friends with wine, or punch, or fine ale; and have their parlours set off with the tea-table and the chocolate-pot--treats and liquors all exotic, foreign and new among tradesmen, and terrible articles in their modern expenses; which have nothing to be said for them, either as to the expense of them, or the helps to health which they boast of: on the contrary, they procure us rheumatic bodies and consumptive purses, and can no way pass with me for necessaries; but being needless, they add to the expense, by sending us to the doctors and apothecaries to cure the breaches which they make in our health, and are themselves the very worst sort of superfluities.
But I come back to necessaries; and even in them, family-expenses are extremely risen, provisions are higher rated--no provisions that I know of, except only bread, mutton, and fish, but are made dearer than ever--house-rent, in almost all the cities and towns of note in England, is excessively and extremely dearer, and that in spite of such innumerable buildings as we see almost everywhere raised up, as well in the country as in London, and the parts adjacent.
Add to the rents of houses, the wages of servants.

A tradesman, be he ever so much inclined to good husbandry, cannot always do his kitchen-work himself, suppose him a bachelor, or can his wife, suppose him married, and suppose her to have brought him any portion, be his bedfellow and his cook too.

These maid-servants, then, are to be considered, and are an exceeding tax upon house-keepers; those who were formerly hired at three pounds to four pounds a-year wages, now demand five, six and eight pounds a-year; nor do they double anything upon us but their wages and their pride; for, instead of doing more work for their advance of wages, they do less: and the ordinary work of families cannot now be performed by the same number of maids, which, in short, is a tax upon the upper sort of tradesmen, and contributes very often to their disasters, by the extravagant keeping three or four maid-servants in a house, nay, sometimes five, where two formerly were thought sufficient.

This very extravagance is such, that talking lately with a man very well experienced in this matter, he told me he had been making his calculations on that very particular, and he found by computation, that the number of servants kept by all sorts of people, tradesmen as well as others, was so much increased, that there are in London, and the towns within ten miles of it, take it every way, above a hundred thousand more maid-servants and footmen, at this time in place, than used to be in the same compass of ground thirty years ago;[20] and that their wages amounted to above forty shillings a-head per annum, more than the wages of the like number of servants did amount to at the same length of time past; the advance to the whole body amounting to no less than two hundred thousand pounds a-year.
Indeed, it is not easy to guess what the expense of wages to servants amounts to in a year, in this nation; and consequently we cannot easily determine what the increase of that expense amounts to in England, but certainly it must rise to many hundred thousand pounds a-year in the whole.
The tradesmen bear their share of this expense, and indeed too great a share, very ordinary tradesmen in London keeping at least two maids, and some more, and some a footman or two besides; for it is an ordinary thing to see the tradesmen and shopkeepers of London keep footmen, as well as the gentlemen: witness the infinite number of blue liveries, which are so common now that they are called the tradesmen's liveries; and few gentlemen care to give blue to their servants for that very reason.
In proportion to their servants, the tradesmen now keep their tables, which are also advanced in their proportion of expense to other things: indeed, the citizen's and tradesmen's tables are now the emblems, not of plenty, but of luxury, not of good house-keeping, but of profusion, and that of the highest kind of extravagance; insomuch, that it was the opinion of a gentleman who had been not a traveller only, but a nice observer of such things abroad, that there is at this time more waste of provisions in England than in any other nation in the world, of equal extent of ground; and that England consumes for their whole subsistence more flesh than half Europe besides; that the beggars of London, and within ten miles round it, eat more white bread than the whole kingdom of Scotland,[21] and the like.
But this is an observation only, though I believe it is very just; I am bringing it in here only as an example of the dreadful profusion of this age, and how an extravagant way of expensive living, perfectly negligent of all degrees of frugality or good husbandry, is the reigning vice of the people.

I could enlarge upon it, and very much to the purpose here, but I shall have occasion to speak of it again.
The tradesman, whom I am speaking to by way of direction, will not, I hope, think this the way for him to thrive, or find it for his convenience to fall in with this common height of living presently, in his beginning; if he comes gradually into it after he has gotten something considerable to lay by, I say, if he does it then, it is early enough, and he may be said to be insensibly drawn into it by the necessity of the times; because, forsooth, it is a received notion, 'We must be like other folks:' I say, if he does fall into it then, when he will pretend he cannot help it, it is better than worse, and if he can afford it, well and good; but to begin thus, to set up at this rate, when he first looks into the world, I can only say this, he that begins in such a manner, it will not be difficult to guess where he will end; for a tradesman's pride certainly precedes his destruction, and an expensive living goes before his fall.
We are speaking now to a tradesman, who, it is supposed, must live by his business, a young man who sets up a shop, or warehouse, and expects to get money; one that would be a rich tradesman, rather than a poor, fine, gay man; a grave citizen, not a peacock's feather; for he that sets up for a Sir Fopling Flutter, instead of a complete tradesman, is not to be thought capable of relishing this discourse; neither does this discourse relish him; for such men seem to be among the incurables, and are rather fit for an hospital of fools (so the French call our Bedlam) than to undertake trade, and enter upon business.
Trade is not a ball, where people appear in masque, and act a part to make sport; where they strive to seem what they really are not, and to think themselves best dressed when they are least known: but it is a plain visible scene of honest life, shown best in its native appearance, without disguise; supported by prudence and frugality; and like strong, stiff, clay land, grows fruitful only by good husbandry, culture, and manuring.
A tradesman dressed up fine, with his long wig and sword, may go to the ball when he pleases, for he is already dressed up in the habit; like a piece of counterfeit money, he is brass washed over with silver, and no tradesman will take him for current; with money in his hand, indeed, he may go to the merchant's warehouse and buy any thing, but no body will deal with him without it: he may write upon his edged hat, as a certain tradesman, after having been once broke and set up again, 'I neither give nor take credit:' and as others set up in their shops, 'No trust by retail,' so he may say, 'No trust by wholesale.' In short, thus equipped, he is truly a tradesman in masquerade, and must pass for such wherever he is known.


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