[The Promise Of American Life by Herbert David Croly]@TWC D-Link bookThe Promise Of American Life CHAPTER V 21/87
He could not conquer except by virtue of a strong, tenacious, adventurous, and unscrupulous will; and after he had conquered, this will had him in complete possession.
He had nothing to do but to play the game to the end--even though his additional profits were of no living use to him. If, however, the fluid and fluctuating nature of American economic conditions and the fierceness of American competitive methods turned business into a state of dangerous and aggressive warfare, the steady and enormous expansion of the American markets made the rewards of victory correspondingly great.
Not only was the population of the country increasing at an enormous rate, but the demand for certain necessary products, services, and commodities was increasing at a higher rate than the population.
The American people were still a most homogeneous collection of human beings.
They wanted very much the same things; they wanted more of these things year after year; and they immediately rewarded any cheapening of the product by buying it in much larger quantities.
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