So large was his following that he managed to take possession of the empty shell of the old Democratic Party.

He occupied an anomalous position, preaching an emasculated socialism combined with a nondescript sort of petty bourgeois capitalism.

It was oil and water, and there was no hope for him, though for a short period he was a source of serious apprehension to the Plutocrats.
** The cost of advertising was amazing in those helter- skelter times.

Only the small capitalists competed, and therefore they did the advertising.

There being no competition where there was a trust, there was no need for the trusts to advertise.
The whole middle class had not yet been exterminated.