It isn't that.

I wasn't ashamed of our other place--that little rat 'ole in the City." Jewdwine shuddered through all his being.
"-- But I _am_ ashamed of this gaudy, pink concern.

It's so brutally big.

It can't live, you know, without sucking the life out of the little booksellers.

They mayn't have made a great thing out of it, but they were happy enough before we came here." "I never thought of it in that light." "Haven't you?
I have." It was evident that little Rickman was deeply moved.