You buy a magazine for good writin'-- look on the back of it! Let me tell you I pay money for that kind o' writin'.

Maybe you think it's easy.

Just try it! I've tried it, and I can't do it.

I tell you an ad's got to be written so it makes people do the hardest thing in this world to GET 'em to do: it's got to make 'em give up their MONEY! You talk about 'poems and essays.' I tell you when it comes to the actual skill o' puttin' words together so as to make things HAPPEN, R.T.Bloss, right here in this city, knows more in a minute than George Waldo Emerson ever knew in his whole life!" "You--you may be--" Bibbs said, indistinctly, the last word smothered in a cough.
"Of COURSE I'm right! And if it ain't just like you to want to take up with the most out-o'-date kind o' writin' there is! 'Poems and essays'! My Lord, Bibbs, that's WOMEN'S work! You can't pick up a newspaper without havin' to see where Mrs.Rumskididle read a paper on 'Jane Eyre,' or 'East Lynne,' at the God-Knows-What Club.

And 'poetry'! Why, look at Edith! I expect that poem o' hers would set a pretty high-water mark for you, young man, and it's the only one she's ever managed to write in her whole LIFE! When I wanted her to go on and write some more she said it took too much time.