[The Art Of The Moving Picture by Vachel Lindsay]@TWC D-Link bookThe Art Of The Moving Picture CHAPTER XVII 4/27
It will no doubt, like the Chinese language, record in the end massive and classical treatises, imperial chronicles, law-codes, traditions, and religious admonitions. All this by the _motion picture_ as a recording instrument, not necessarily the _photoplay_, a much more limited thing, a form of art. What shall be done in especial by this generation of idealists, whose flags rise and go down, whose battle line wavers and breaks a thousand times? What is the high quixotic splendid call? We know of a group of public-spirited people who advocate, in endowed films, "safety first," another that champions total abstinence.
Often their work seems lost in the mass of commercial production, but it is a good beginning.
Such citizens take an established studio for a specified time and at the end put on the market a production that backs up their particular idea.
There are certain terms between the owners of the film and the proprietors of the studio for the division of the income, the profits of the cult being spent on further propaganda.
The product need not necessarily be the type outlined in chapter two, The Photoplay of Action.
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