2/33 The best motion picture theatres are built for photoplays alone. But they make one mistake. The perfect photoplay gathering-place would have no sound but the hum of the conversing audience. If this is too ruthless a theory, let the music be played at the intervals between programmes, while the advertisements are being flung upon the screen, the lights are on, and the people coming in. This is certainly better than to have a raw thing bullied through with a music-programme, furnished to bridge the weak places in the construction. |