Lot owners who have built summer homes for themselves have brought up friends to show them what Baguio was like.

Curiously it has never seemed possible to convey any adequate idea of its attractions and advantages by word of mouth.

Again and again I have urged sceptics to come and see for themselves.

When after the lapse of years they finally did so, they have invariably asked me why I had not told them about it before, forgetting that I had exhausted my vocabulary without being able to make them understand.

Practically without exception, the persons who actually visit Baguio become "boosters." It is fortunate in a way that the boom did not come quicker, for the hard truth is that up to date the rapidity of the growth of the summer capital has been determined absolutely by the local lumber supply.