[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Seven ~~ Dress as an Expression of the Pecuniary Culture
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Its futility presently becomes as odious as that of its predecessor; and the only remedy which the law of waste allows us is to seek relief in some new construction, equally futile and equally untenable.

Hence the essential ugliness and the unceasing change of fashionable attire.
Having so explained the phenomenon of shifting fashions, the next thing is to make the explanation tally with everyday facts.

Among these everyday facts is the well-known liking which all men have for the styles that are in vogue at any given time.

A new style comes into vogue and remains in favor for a season, and, at least so long as it is a novelty, people very generally find the new style attractive.

The prevailing fashion is felt to be beautiful.


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