[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Seven ~~ Dress as an Expression of the Pecuniary Culture
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But the principle of conspicuous waste requires an obviously futile expenditure; and the resulting conspicuous expensiveness of dress is therefore intrinsically ugly.

Hence we find that in all innovations in dress, each added or altered detail strives to avoid condemnation by showing some ostensible purpose, at the same time that the requirement of conspicuous waste prevents the purposefulness of these innovations from becoming anything more than a somewhat transparent pretense.

Even in its freest flights, fashion rarely if ever gets away from a simulation of some ostensible use.

The ostensible usefulness of the fashionable details of dress, however, is always so transparent a make-believe, and their substantial futility presently forces itself so baldly upon our attention as to become unbearable, and then we take refuge in a new style.

But the new style must conform to the requirement of reputable wastefulness and futility.


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