The honorific element and the element of brute efficiency are not held apart in the consumer's appreciation of commodities, and the two together go to make up the unanalyzed aggregate serviceability of the goods.

Under the resulting standard of serviceability, no article will pass muster on the strength of material sufficiency alone.

In order to completeness and full acceptability to the consumer it must also show the honorific element.

It results that the producers of articles of consumption direct their efforts to the production of goods that shall meet this demand for the honorific element.

They will do this with all the more alacrity and effect, since they are themselves under the dominance of the same standard of worth in goods, and would be sincerely grieved at the sight of goods which lack the proper honorific finish.