[Social life at Rome in the Age of Cicero by W. Warde Fowler]@TWC D-Link bookSocial life at Rome in the Age of Cicero CHAPTER X 11/26
It has already been explained that ludi were originally attached to certain religious festivals, which it was the duty of the State and its priests and magistrates to maintain.
The Romans, like all Italians, loved shows and out-of-door enjoyment, and as the population increased and became more liable to excitement during the stress of the great wars with Carthage, it became necessary to keep them cheerful and in good humour by developing the old ludi and instituting new ones, for which it would have been contrary to all precedent to make them pay.
The government, as we may guess from the history of the ludi which has just been sketched, seems to have been careful at first not to go too far with this policy, and it was some time before any ludi but the Romani were made annual and extended to the length they eventually reached.
But the sudden increase of wealth after the great struggle was over was answerable for this, as for so many other damaging tendencies.
We have seen that the people themselves in 186 were able and willing to contribute; and now it was possible for aediles to invest their capital in popular undertakings which might, later on, pay them well by carrying them on to higher magistracies and provincial governorships, where fresh fortunes might be made.
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