People preferred trudging on foot, and saved their money, which was more valuable to them than their time.

The car sometimes ran for weeks without a passenger.

Another man would have given up the enterprise in despair.

But this was not the way with Bianconi.

He was a man of tenacity and perseverance.
What should he do but start an opposition car?
Nobody knew of it but himself; not even the driver of the opposition car.