But even this is not thought sufficient.

Circulars are often sent to everyone, making special offers, setting forth forceful reasons why the commodity advertised is indispensable.

Certain stores make it a point to announce cheap sales once or twice a year, with from 10 to 25 per cent.reduction.

It should be noted that no tradesman voluntarily sells his goods at a loss, so that if during a sale he can give as much as 25 per cent.
discount we can easily calculate the percentage of profit he generally makes.

There are cases where men who started as petty dealers have, after a few years, become millionaires.
To show the importance of advertising I cite the well-known sanitary drink which is a substitute for tea and coffee, and which by extensive advertising in almost every paper published in every country has now become a favorite beverage.