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American Business Methods.
If I should be asked what is most essential for the successful carrying on of business in America I would say advertising.

A business man in America who intends to succeed must advertise in the daily, weekly, and monthly papers, and also have big posters in the streets.

I do not believe any up-to-date merchant in America fails to do this.

Every book and magazine contains many advertisements; sometimes fully half of a big magazine is covered with notices or pictures of articles for sale.