"The next thing is to choose a name for it.

That's a very important thing." "How often are you going to publish it ?" asked Felix.
"Once a month." "I thought newspapers came out every day, or every week at least," said Dan.
"We couldn't have one every week," I explained.

"It would be too much work." "Well, that's an argument," admitted Dan.

"The less work you can get along with the better, in my opinion.

No, Felicity, you needn't say it.
I know exactly what you want to say, so save your breath to cool your porridge.