"My cousin, Otto Gruber, had a fine saloon business.

He moved across the street--and broke up." "It was not the same," Close assured him.

"In saloons, men want to feel at home.

In your business, your customers come because they get the best--and they care nothing for the shop itself." "They like the place," asserted Ersten.

"I've made a good living there for almost forty years.