He pointed out the errors and negligencies of the late Boxon, declared it a scandal that a business such as this should have been allowed to fall off, and was full of ingenious ideas for a brilliant opening.

Among other forms of inexpensive advertisement, he suggested that, for the first day, a band should be engaged to play in the front room over the shop, with the windows open; and he undertook to find amateur bandsmen who would undertake the job on very moderate terms.
Not many days elapsed before the old name had disappeared from the house front, giving place to that of Jollyman.

Whilst this was being painted up, Allchin stood on the opposite side of the way, watching delightedly.
"When I think as the name used to be Boxon," he exclaimed to his employer, "why, I can't believe as any money was ever made here.

Boxon! Why, it was enough to drive customers away! If you ever heard a worse name, sir, for a shopkeeper, I should be glad to be told of it.

But _Jollyman_! Why, it'll bring people from Putney, from Battersea, from who knows how far.