note), from this mere fact we shall feel pleasure or pain at the thing's presence.

And so we shall endeavour to do whatsoever we conceive men to love or regard with pleasure, etc.

Q.E.D.
Note .-- This endeavour to do a thing or leave it undone, solely in order to please men, we call ambition, especially when we so eagerly endeavour to please the vulgar, that we do or omit certain things to our own or another's hurt: in other cases it is generally called kindliness.

Furthermore I give the name of praise to the pleasure, with which we conceive the action of another, whereby he has endeavoured to please us; but of blame to the pain wherewith we feel aversion to his action.
PROP.XXX.

If anyone has done something which he conceives as affecting other men pleasurably, he will be affected by pleasure, accompanied by the idea of himself as cause; in other words, he will regard himself with pleasure.