[The March Family Trilogy by William Dean Howells]@TWC D-Link book
The March Family Trilogy

PART FOURTH
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"I don't pretend to have Mr.
Fulkerson's genius for advertising; but it seems to me a little early yet.

We might celebrate later when we've got more to celebrate.

At present we're a pleasing novelty, rather than a fixed fact." "Ah, you don't get the idea!" said Fulkerson.

"What we want to do with this dinner is to fix the fact." "Am I going to come in anywhere ?" the old man interrupted.
"You're going to come in at the head of the procession! We are going to strike everything that is imaginative and romantic in the newspaper soul with you and your history and your fancy for going in for this thing.
I can start you in a paragraph that will travel through all the newspapers, from Maine to Texas and from Alaska to Florida.

We have had all sorts of rich men backing up literary enterprises, but the natural-gas man in literature is a new thing, and the combination of your picturesque past and your aesthetic present is something that will knock out the sympathies of the American public the first round.
I feel," said Fulkerson, with a tremor of pathos in his voice, "that 'Every Other Week' is at a disadvantage before the public as long as it's supposed to be my enterprise, my idea.


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